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Covid-19 Update

   As of May 29th the Governor has lifted the mask mandate for indoor shopping for anyone who is vaccinated. Even though all of our staff are fully vaccinated some of us still have young, unvaccinated children at home, as well as immunocompromised family members so we are all continuing to wear masks for a little while longer. We also want our customers who prefer masks to feel safe and comfortable shopping with us.


   We are still encouraging online shopping at our website where we are offering free shipping, and we are continuing to offer curbside pickup as well as zoom consultations. Please call us at (Northshore) 978-532-2400, (Gloucester) 978-865-3872, or email us at for more information. 

   Some of our policies enacted at that start of Covid-19 will remain for the foreseeable future. We are limiting the number of items we can show at a time, and may ask to see your ID before showing loose diamonds or higher value items. 

   We thank you so much for your understanding as we are all learning to navigate this new normal. As always it is our top priority to provide you with exceptional customer service. To us, you are not just customers but friends for life. We are so honored to be part of your special gift giving moments. 


 Blue River Diamonds

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